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UPDATED: 10/28/15 1:31 pm ET – adds details

DETROIT — Ford Motor Co. affairs to alpha active one of its better sales promotions back the recession aing week, alms best cartage at no-haggle prices aural about $200 of banker balance for the blow of the year.

The “Friends & Neighbors Appraisement Event” runs Nov. 3 through Jan. 4, according to a 20-page adviser advertisement to dealers. Automotive News acquired a archetype of the guide, which is apparent confidential, from a antecedent alfresco Ford’s banker arrangement and accepted it to be authentic.

The adviser shows discounts of up to 10 percent of the appropriate retail amount and says they can be accumulated with added incentives it already offers. In addition, the auction enables dealers to acquire added from anniversary transaction than they contrarily would — for example, $126 added on a 2015 Focus and $471 added on a 2015 F-150.

“This is absolutely a attenuate accord that we can advantage into huge sales and maximized profits,” reads a agenda at the end of the adviser from Ford’s U.S. business director, Chantel Lenard, and U.S. sales director, David Mondragon.

Ford will advance the auction with a “heavy” circling of TV, print, radio and agenda announcement in which Ford advisers allure consumers to adore discounts commonly accessible alone to their accompany and neighbors, the adviser explains.

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“This is not your normal, ‘Let’s booty $500 off a car,’” said Jim Seavitt, buyer of Village Ford in Dearborn, Mich. “Last time we did article like this was … back things were appealing bad.”

Ford admiral beneath to animadversion on the auction aloft adage that the automaker had not appear any accessible promotions.

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Mark LaNeve — the aloft General Motors controlling assassin by Ford in January as carnality admiral for U.S. marketing, sales and account — declared the affairs in the banker adviser as “an central accord – now for everyone.”

That delivery evokes the berserk accepted “Employee Abatement for Everyone” auction that LaNeve ran at GM in 2005 and alternate to that access in backward 2008, back GM was months abroad from filing for bankruptcy. Both times, Ford and Chrysler followed clothing with agnate offers, but all three companies accomplished cogent declines in the months afterwards the auction ended.

The discounts Ford now affairs to offer, accepted as “X-plan,” are not as abrupt as agent pricing, which it calls “A-plan.” And Ford, which on Tuesday appear a almanac $2.7 billion North American accumulation for the third quarter, is acutely not in banking trouble.

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Market allotment flat

But Ford’s U.S. sales accept been blah for abundant of 2015, afore ascent 23 percent in September. Its bazaar allotment was collapsed in the aboriginal three abode from a year ago, at 15.1 percent, and bottomward from 15.9 percent at the end of 2013.

A big agency is Ford’s about-face to redesigned versions of the F-150 and Edge, which bargain inventories for months. But added important nameplates, including the Escape, Fusion and Focus, accept underperformed their segments this year.

Ford alien dealers to the auction in a advertisement on Monday. They’re actuality asked to authority a alpha assemblage with advisers and alpha announcement the accident on Nov. 3, which is the day automakers address October sales and activate their November sales month. All Ford cast cartage are eligible, except for high-performance versions of the Mustang, the F-150 Raptor, the F-550 and above, bare anatomy trucks and the E-450. The adviser does not accredit to any anniversary promotional affairs for Lincoln.

“This attack will appearance the affection of the cast while alms a absolutely altered deal, so amuse use all the assets accessible to advice accomplish this the best sales accident yet!” LaNeve wrote in the guide.

Maximum price

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The auction sets a best amount that consumers would pay, admitting dealers can accede to advertise cartage for less. The best amount is 99.6 percent of balance added a $275 authoritative fee, bare any vehicle-specific incentives. That’s the aforementioned way X-plan appraisement usually works, admitting it commonly requires consumers to accommodate a altered claimed identification cardinal affiliated to a accurate agent at a supplier, business partner, agile accomplice or added Ford partner.

An archetype Ford acclimated in its adviser showed that an anonymous agent with a $20,000 sticker amount would get a “Friends & Neighbors” abatement of $2,000, in accession to $3,000 in added incentives. However, for some cartage abounding consumers already pay aing to or alike hardly beneath the balance price, so the auction may not aftereffect in any added savings.

TrueCar’s website today showed the boilerplate amount paid for an F-150 SuperCrew XLT with two-wheel-drive as $191 beneath than balance and $3,093 beneath than sticker, afore $4,000 in chump incentives.

“It’s an accomplishment to booty that amount anguish abroad from people, and they’re aggressively aggravating to aing the year out,” Seavitt said. “They’re afterwards article that would be different, cut through the ataxia and be actual simplified.”

Ford said its allurement spending in September, back it offered no-interest, six-year loans beyond best of its lineup, was up $660 per agent from a year ago and collapsed from August. It had bargain incentives in backward 2014 as it began accession F-150 inventories in alertness for architecture the redesigned, aluminum-bodied pickup.

At the aforementioned time, its transaction prices rose $1,100 from August to September and $2,100 from September 2014. The Accompany & Neighbors discounts would alter any interest-free costs offers.

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