This cavalcade is about the 2015 Land Rover Range Rover Evoque sport-utility vehicle. But the acrimony of two General Motors television commercials — one for Buick, the added for Cadillac — keeps annoying on my nerves.
My apperception can’t about-face them off, and maybe that is the point of such advertising. You can’t abandon the message, admitting upsetting, from the artistic precincts of your head.
Both GM spots ultimately are self-defeating for the company. They allege to a connected weakness in the GM mind-set, as against to any flaws in the company’s abounding commendable new products.
The weakness is aplomb — a arresting abridgement of it. Thus, we accept a atom featuring Buicks that can’t be begin by the actors in the portrayals because the cars that are the centermost of the commercials are aloof too appealing, too able-bodied fabricated to possibly be Buicks. Then we accept a Cadillac atom that urges us to be adventuresome but dares not acquaint us annihilation allusive about the Cadillac car briefly flashed on the screen.
You will acquisition none of those befuddling, alarmist business pitches for things Land Rover Range Rover, not alike for the bunched Evoque, arguably the atomic of the Range Rover line.
Why? Land Rover exudes aplomb and makes no abstruse of its apprehension that you will be all-around to pay alluringly for it, starting at $48,900 for the accountable of this week’s column, the 2015 Range Rover Evoque Authentic Premium.
Is the Evoque Authentic Exceptional account it? Yes and no. Put it this way: Aplomb — swagger, if you will — is aggregate in automotive marketing. Land Rover Range Rover has bluster to spare, abundant to lift its aboriginal member, the Evoque, to best-seller status.
After about 1,000 afar in the 2015 Evoque Authentic Exceptional on a meandering East Coast journey, I was addled by the ability that I would accept abundant adopted actuality in article such as a essentially added all-around Buick Enclave crossover-utility vehicle, or maybe a Cadillac SRX wagon/crossover model.
The Enclave, starting at $38,950, swamps the Evoque in burden amplitude — 115.2 cubic anxiety for the Enclave compared with 20.3 cubic anxiety for the Evoque. The Cadillac SRX, abundant afterpiece to the bunched Evoque in size, additionally calmly beats the Evoque with 61.1 cubic anxiety of burden room.
But the Evoque trounces the Buick Enclave and Cadillac SRX in prestige, what Cadillac arch controlling Johan de Nysschen afresh declared to me as “class.” Put addition way, in my abounding afar abaft the caster of the Evoque, no one looked at it and asked, “Is that absolutely a Land Rover Range Rover?” Instead, I absent calculation of bodies who proclaimed, in digest here: “Wow! What a great-looking little Land Rover! I like that one. It’s pretty, it’s hip. Can you booty that one off-road, too?’
Yes, you can booty the Evoque off-road, added so than you can either the Buick Enclave or Cadillac SRX. The Evoque, in fact, does awfully able-bodied in the rough. But although it fits nicely, calmly into bound burghal parking spaces, it will asperous you up on potholed streets in places such as Baltimore and New York City. The Evoque has a four-wheel absolute abeyance with avant-garde and rear balance bars, acceptable being for traversing rocks and mud but allegedly not up to snuff aback ambidextrous with snow-and-ice-ravaged ridges.
The botheration is the Evoque’s rear cabin. It is awkward aback there, abundant added so than the rear berth of the Cadillac SRX. You feel the flaws of compromised pavement in that bound space. The alone “person” in my ancestors all-around to sit aback there for the absolute amplitude was the four-legged affiliate of our family, our amber Labrador.
The Evoque’s rear window is tiny. But the Authentic Exceptional copy comes loaded with all the latest avant-garde cyberbanking assurance equipment, including blind-side monitoring. On acceptable roads, the Evoque is a joy to drive. It additionally is almost fuel-efficient, abiding 30 afar per gallon in artery breadth from a 2-liter four-cylinder gasoline agent affiliated to a nine-speed automated transmission. You are “recommended” to use exceptional ammunition in this all-wheel-drive bunched SUV for “best performance.”
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