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My Billow Exchange is a billow account allowance that offers a exchange for SaaS and IaaS applications.

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You can buy your anti-virus software online, and a accomplished apartment of business applications too. However, what of software vendors who are too able-bodied accepted to allure echo customers, and what of baby businesses that are attractive to buy appliance software on a pay-per-use model?

While ambience up their billow business, Siddharth Jain and Vijaya Kamath had several software requirements but did not apperceive area to antecedent them from. This sparked the abstraction of My Billow Bazaar, and befitting their planned billow business aside, they set up a belvedere that acts like a exchange for software applications for baby and alike boilerplate businesses.

My Billow Exchange helps owners discover, compare, get recommendations, and buy software for assorted applications on a pay-per-use model.

“We are aition the acceptable software sales archetypal area one had to collaborate with assorted band-aid providers, administer assorted relations, and accord with assorted announcement cycles. A bell-ringer listed on the belvedere can get apparent by assorted users on our platform, which allows him to apply on artefact development,” says My Billow Exchange co-founder Siddharth.

The belvedere catalogues assorted SaaS (Software-as-a-Service) and IaaS (Infrastructure-as-a-Service) solutions and allows vendors and billow account providers to advertise their applications and solutions.

Siddharth says basal software accoutrement like a chump accord administration software, certificate administration system, and agenda transaction administration casework are mainly accessible in on-premise variants, acceptation companies accept to buy them to run on computers alone aural their premises, and that these applications are not hosted on a alien ability such as a server farm, or the cloud.

Aggregation My Billow Bazaar

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“Our abstraction remained in anticipation date for about a year afore we absitively to alpha alive on it, and we spent a lot of time searching, comparing and evaluating assorted applications. We interacted with industry veterans, baby business owners, vendors, etc,” says Siddharth.

In 2016, the aggregation won the Economic Times Power of Ideas award, and accustomed berry allotment from the Department of Science and Technology, Government of India through the CIIE at IIM Ahmedabad. It was additionally recognised as a NASSCOM 10,000 startup, and is recognised beneath the Department of Automated Policy and Promotion’s Startup India programme.

Delhi-based My Billow Exchange started operations in 2017.

An MBA alum from Asian Institute of Management, Manila, Philippines, Siddharth has over 14 years of acquaintance in ambience up all-around businesses. He was actively complex in ambience up abstracts centre casework businesses beyond India, Southeast Asia and the SAARC region.

Vijaya completed his apprenticeship in computer science and applications from NIT, Surathkal, and Osmania University, and has over 23 years of acquaintance in managing all-around software projects for the telecom vertical while alive at an Indian software aggregation in Singapore.

A aggregation of eight bodies now, My Billow Bazaar’s operational archetypal involves on-boarding software vendors and Billow account professionals assimilate the belvedere to advertise and archive their products.

Siddharth says the better claiming was to on-board ally on to the belvedere and to advance chat about the platform.

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“We accept invested a lot of time educating ally about the allowances of actuality listed on My Billow Exchange and we are alive with assorted SMB associations to popularise the platform,” says Siddharth.

Siddharth Jain, co-founder of My Billow Bazaar

My Billow Exchange has two categories of partners. The aboriginal class is absolutely chip through APIs (Application Programme Interface) which agency an appliance gets auto-deployed as anon as the acquittal is made, and the additional class is a artefact listing, which can be transacted for online, but is deployed offline or remotely.

End users can appointment the marketplace, chase for applications, yze options, and buy what they like abundant like any artefact marketplace. Once an appliance is paid for, it is auto-deployed in a few minutes, and is accessible to use.

The My Billow Exchange belvedere basically targets three markets:

a. Baby and boilerplate businesses with 10-500 advisers and up to Rs 1,000 crore in anniversary about-face who can use the exchange to discover, compare, and buy applications.

b. Managed Account Providers (MSP), telecom companies and Internet Account Providers (ISP)catering to a ample absolute chump abject of SMBs who can alpha alms barter billow casework in accession to their bulk alms of voice, data, and managed services, etc. This can advice access boilerplate acquirement per user.

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c. Action and government barter who can use the belvedere as an centralized billow agent to archive the casework they appetite to action to centralized customers.

My Billow Exchange follows a exchange model, and does not ascendancy the appraisement of applications. However, it ensures ally accommodate appropriate pricing. It collects payments and remits the bulk to the accomplice or merchant afterwards deducting a commission.

For MSPs, telecom companies and ISPs, My Billow Exchange has a ancient accoutrement fee, and a alternating acquirement allotment of all applications awash on its platform.

According to Forbes, the accessible billow casework bazaar in India is accepted to ability $4.1 billion by 2020 from $1.8 billion in 2017. Appdirect and Jamcracker in the US action a agnate service.

“We accept a acceptable cardinal of different visitors to our marketplace, and are gradually accretion the cardinal of SMB users,” explains Siddharth.

The aggregation is still in its Beta stage, and claims to accept seven to eight advantageous customers. With boilerplate account acquirement per chump about Rs 9,000-Rs 10,000, it is targeting acquirement of Rs 10 lakh for the aboriginal division of 2019.

Going forward, it affairs to extend the belvedere to action automated IoT (Internet of Things) capabilities for telecom companies and action barter in the accomplishment and auto sectors.

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My Billow Exchange is additionally attractive to accession funds by the additional division of 2019 to calibration up its belvedere capabilities, marketing, aptitude acquisition.

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