Arun Pandey, managing administrator of Rhiti Group, said a new company—RS Seven Lifestyle—will accomplish and bazaar running, training, indoor, and able-bodied leisure abrasion accoutrement and cossack beneath Seven brand. It has already active up distributors in the US and Middle East besides 15 distributors in India. Flipkart is its absolute ecommerce partner. Pandey said Dhoni is carefully complex in the architecture and development of the Seven ambit of footwear.
Rhiti Sports, forth with a few added investors, will absorb Rs 150-200 crore on developing and distributing the brand, he said after advice names of investors.
Dhoni will accept a licencing acceding with the company. Pandey said the aggregation will get commodity arrangement bogus in India, China and Vietnam to activate with. “But we are aggravating to see if these manufacturers can be brought to India to accomplish here,” he said. The close is designing the articles in abode and a aggregation of professionals is already alive on it.
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