Stamplia, ablution today from French startup Kiwup, is an email templates exchange area web designers can advertise HTML templates for newsletters, transactional emails and signup forms, and in about-face let companies focus on the messaging of their email campaigns rather than design.
“The accepted botheration is that barter apperceive what they appetite to acquaint in their message, but don’t apperceive how to architecture it,” says Kiwup co-founder and CEO Vincent Martinet. “With Stamplia we can assuredly say goodbye to all those animal advised newsletters which are accessible online or from an email provider and access the advantage of email campaigns.”
It’s an abstraction that’s admiring investment, too. Kiwup tells TechCrunch that’s it bankrupt $130,000 in berry allotment from Jeremie Berrebi and Xavier Niel’s Kima Ventures — basic it’s application to about barrage the service.
There’s no carper that the bar for architecture has been aloft in contempo years — consumers apprehend a minimum affection of branding — so it follows that this should administer to email newsletters and added email-based campaigns. “Any aggregation knows that accepting an email action is basic for business promotion; accordingly a acceptable newsletter action is mandatory,” says Martinet. “Readers are acutely sensible, and they charge aloof a few abnormal to see and appraise a bartering layout. If the architecture is animal or not interesting, again all your assignment and emails will be useless, so it’s important to anxiously actualize your newsletters afore starting the campaign.”
With Stamplia, Kiwup is responding to a trend that has businesses outsourcing as abundant of their non-core operations as accessible — either via companies that focus on a distinct botheration or online marketplaces that calmly bout account providers with clients.
Stamplia accordingly aims to abate the abrasion for web designers who absorb too abundant time accepting clients, bearing estimates, invoicing and block payments. They artlessly upload their HTML/Photoshop designs, forth with acrimonious a class and including some metadata to advice with search, and set a amount amid $4-15 depending on the blazon and adaptability of the template.
All templates are manually vetted by Stamplia and a examination is generated of what the email will attending like on 25 email clients/devices, application technology from Litmus, as able-bodied as administering a spam ysis to ensure it will get through spam filters.
Designers acquire a agency of amid 50 percent and 70 percent abased on aggregate of sales. In addition, Stamplia will action an API so that email providers or any app developer can accommodate an email arrangement archive in their wares, accouterment addition acquirement beck for the startup.
In agreement of competition, there are a ton of sites that action web architecture templates and capacity for sale. However, Martinet says that Stamplia is the aboriginal to focus absolutely on the email arrangement botheration and to accommodate transactional email templates (welcome messages, aircraft instructions, account updates, invoices, receipts etc.) which, he notes, are the emails that companies accelerate most.
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