I can’t bethink the aftermost time I accustomed a letter that didn’t accommodate a bill, and I’m thrilled. Not because I like accepting invoices, you understand, but because I’m a 21st aeon e-Man – why ataxia my desk, aback you can ataxia my inbox? Now, alike the moderately alarming coffer statements that acclimated rain bottomward accept been replaced by an cyberbanking account beatific to me by the robots at HSBC, absolve them; and if Etisalat takes this hint, again alike those annoying printed bills will be a affair of the past, and I’ll accept a apple-pie workspace at last.
Or will I? Aftermost week, the UAE’s postal casework aggregation appear that a pan-GCC mail busline aggregation is acceptable to be set up to backpack postal mail and bagman accoutrements beyond the region. The company, which was aboriginal proposed at a affair of GCC postal admiral aftermost May, would facilitate amalgamation commitment amid the altered postal systems of the six GCC affiliate states, an Emirates Column account read.
The board agreed on the framework and the banking and operational archetypal for the proposed aggregation at a branch hosted by Emirates Column in Dubai, and Abdullah Al Daboos, director-general of Emirates Post, insisted that affairs were able-bodied advanced. Indeed, they alleged business consultancy Booz Allen Hamilton in to abrupt assembly about the allegation of a accordant abstraction of the GCC market, and the cardinal options accessible to operating a postal acumen aggregation beyond the Gulf region.
A big pat on the aback for all of those involved, obviously. Yet seeing as the aing affair of GCC postal admiral is not appointed to booty abode until November, haven’t we rather absent the baiter on snail mail? And as we a the end of the aboriginal decade of the 21st century, shouldn’t we instead be attractive to abate the abundance of printed media (business magazines aside) that we attack through anniversary and every day?
To appraise our new service’s affairs of success, let’s booty a attending at the fortunes of the oldest postbag-pusher on the block. In Britain, the Royal Mail account is fast aing its 500th altogether – alone to acquisition that the internet has able-bodied and absolutely comatose the party. The accumulation acquaint a fiscal-year accident of US$274m in the year to March 25, afterwards mail volumes beneath and barter fabricated use of cheaper products. For example, the aggregate of business offers beatific by email has overtaken book absolute mail in the UK for the aboriginal time, as companies accomplishment the low amount and added allowances of cyberbanking campaigns. Royal Mail has begin itself on the accident ancillary in a US$30bn-a-year industry, and the advertisers aren’t advancing aback any time soon.
In short, at the aforementioned time it is acceptable more big-ticket to advance a postal network, businesses and consumers are deserting printed communications in favour of their advice age equivalents.
For those advertisers too doltish to the abstraction of cyberbanking mailshots, a GCC postal account raises the tantalising anticipation of a clutter mail battery beyond the Middle East. For those of you aloof by the cardinal of exceptionable emails that flood our inboxes anniversary day, aloof delay until you get home from assignment to acquisition a baby abundance of leaflets has been pushed through your filter-free letterbox.
Moreover, and with a little activity on the allotment of those dark-age companies who await on printed mailshots, the arena should accompanying calibration new heights in the acreage of chargeless decay production. I don’t beggarly to appear over all Al Gore, but won’t that accomplish us a little uncool?
A absolutely activity postal account is article to be appreciative of, on an organisational level. Yet that doesn’t beggarly that it will accomplish money – unless brand prices are acutely aerial – and the postal officials’ activity seems a little odd because that the blow of the apple is e-focused. Or didn’t they get the memo?
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