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The Ford and Lincoln brands are both acceptable for the discounts.

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DETROIT — Through the end of February, Ford Motor Co. is absolution advisers and retirees allotment their abatement on a new car or barter with anyone who has a aggressive vehicle, according to a announcement broadcast to dealers.

It’s attenuate for automakers to acquiesce agent discounts, which are about the best incentives available, to be acclimated by anyone added than an actual ancestors member. Unlike with the brief “Friends & Neighbors” advance that Ford ran in November, buyers allegation access a appropriate cipher from an agent or retiree, but they could save several thousand dollars added beneath the new deal.

Employees and retirees can anniversary allotment alone one cipher with a nonfamily affiliate during the program, which began Jan. 8 and runs through Feb. 29, the announcement says.

The Ford and Lincoln brands are both acceptable for the discounts, which are accepted as A-Plan and Z-Plan and about are able-bodied beneath the balance price. The “Friends & Neighbors” program, which afar Lincoln, accustomed anyone to get an X-Plan discount, additionally accepted as supplier pricing, which tends to be about the aforementioned amount an boilerplate client already pays.

“It’s about advantageous advisers and retirees for a abundant year,” said Ford backer Elizabeth Weigandt, who accepted the capacity of the program. Ford does not plan to formally advertise the offer, which it’s calling the “A/Z Conquest PIN” program, according to the memo.

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“We apprehend it will accept a minimum appulse on our all-embracing allurement spend,” Weigandt said.

Conquest terms

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To get the discount, buyers allegation appearance that they own or charter a 1995 or newer agent from alfresco the Ford, Lincoln and Mercury brands, admitting they don’t accept to barter it in or aish their lease.

“Employees are encouraged to seek new barter to accompany to the Ford and Lincoln brands with this opportunity,” Ford said in a account of “frequently asked questions” absorbed to the memo. “The absolute A/Z affairs provides advisers the adeptness to accolade abundant accumulation to actual ancestors members, and now that can be connected to a acquaintance or acquaintance that drives a aggressive vehicle. This befalling represents advance and connected backbone for both Ford and Lincoln!”

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This is believed to be the aboriginal time Ford has fabricated A-Plan appraisement accessible to anyone alfresco an employee’s actual ancestors back 2008, back the Detroit 3 automakers all ran a advance alms the discounts to all consumers.

The advance follows the “Friends & Neighbors” program, which Ford apoplectic a ages beforehand than planned afterwards accepting a apathetic accession from consumers. Ford replaced “Friends & Neighbors” with no-interest costs in December, adage consumers adopted that action alike admitting both represented about the aforementioned akin of allurement spending.

Under the new deal, the discounts are larger, but because bodies accept to apperceive an agent or retiree, the basin of abeyant buyers is abundant smaller.

The cipher that advisers and retirees can allotment beneath this affairs is in accession to the four A-Plan or Z-Plan and four X-Plan codes they can access annually. Along with a discounted amount on the vehicle, dealers cannot allegation a certificate fee of added than $75 on A-Plan and Z-Plan sales.

‘Competitive and appropriate’

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At aftermost week’s Automotive News World Congress, Ford CEO Mark Fields said the automaker wasn’t attractive to abatement its cartage added aggressively this year in following of college bazaar share. Fields said Ford would action incentives that are “competitive and appropriate” in 2016.

“Some months we won’t do able-bodied on allotment because we accept to accent profitability,” he said.

Ford’s U.S. allotment slipped 0.1 allotment point to 14.9 percent in 2015. Now, the aggregation has accustomed inventories of the aluminum-bodied F-150 auto and added cartage that were adapted in 2015, which should advice with sales, Fields said.

“Market allotment is important,” he said. “But our cold is to run the business profitably, and you can see that in our results. It’s OK sometimes to accept a bit of a abate business but a added assisting business.”

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