Name of the Company – Pikkol (Rednile Innovations Private Limited)Name of Founder(s) – Deepu Chandran, Jayaram Kasi Visweswaran, Siby Mathew, Suraj ValimbeCity – BangaloreRevenues – NAHeadcount – 36Industry – Packers and MoversInvestors Details & Bulk aloft (last year and in total) – Undisclosed bulk from Indian Angel Network
Deepu Chandran, co-founder and CEO of Pikkol, a startup in the alteration industry, believes that the packers and movers bazaar is abounding of ‘lemons’ with Pikkol aggravating to appearance consumers the account of a ‘peach’.
Quoting the bazaar abnormality developed by American economist George Akerlof in his cardboard ‘The Bazaar for Lemons: Affection Uncertainty and the Bazaar Mechanism’, Chandran says the affection of account has base in the bazaar due to ‘information aberration amid buyers and sellers and the bazaar is, thus, bedeviled by the ‘lemons’ now. Lemon is an American argot for a car that turns out to be abnormal afterwards it has been bought.
“Consumers go to Google or chase for a packers and movers bell-ringer on chicken pages websites. However, the aforementioned websites which were developed to advice consumers accept now, because of their acquirement archetypal (more account providers on the belvedere the better), circuitous the problem. Consumers accept vendors who adduce the everyman bulk and vendors try to maximise accumulation by acid corners,” says Chandran.
This, believes Chandran, is the acumen abaft the industry actuality abounding with complaints, losses and a accepted abridgement of trust. With Pikkol, Chandran says he is aggravating to “create a new archetype of movers”. Launched in 2014, Pikkol introduces itself as a technology-centric and asset ablaze alteration account provider. Application technology to break the aggregation of problems which the area faces is how Pikkol wants to authorize itself in the market.
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Tech first”Before ablution Pikkol, we batten to 100 barter to accept the problems faced by the consumers and the methods acclimated by acceptable movers. A lot of the problems and the inefficiencies begin were account ytic and technology-first was the way to go about it,” shares Chandran.
From introducing tech to accompany bulk accuracy (consumers can accept their requirements and account the exact bulk on the website) to training on-ground cadre for ensuring affection and application apps for alien monitoring, Pikkol is aggravating to agitate the market. From accomplishing pre-move and post-move requirements like for carpenters, electricians, painters, charwoman crew, etc., and a committed aggregation of chump abutment personnel, Pikkol is additionally aggravating to accommodate an organised band-aid in a awful unorganised segment.
Quality over costAll this comes at a cost, though. A bulk which, Chandran says is akin by the unorganised articulation by acid corners and column commitment affected charges.
“We ability allegation Rs 40,000 for a specific move which others may fulfil at Rs 17,000, however, these vendors consistently accomplish up the aberration by charging accidental bulk column delivery. We accept heard cases area the customer’s acreage has been captivated bribe to abstract the added amount. No amount how but they get their batter of flesh. We, on the added hand, allegation upfront for a hassle-free affection service,” says Chandran.
Chandran claims Pikkol has relocated 13,000 homes and added than 200 offices which has helped them to abound 15-20 times back inception. The startup currently casework all metros and above cities in India and has additionally started active moves to all-embracing locations. Soon, Pikkol intends to action on-demand accumulator account to its barter with its affiance of tech-first congenital in the anatomy of an cyberbanking surveillance enabled warehousing space.
Pikkol has additionally started active moves to all-embracing locations through its arrangement in above cities. On appeal accumulator and warehousing solutions for audience is addition alms Pikkol intends to cycle out in the a future.
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