Paper Pros!

2012-12-20 16.14.20

Paper, scissors, glue, cardboard, and markers. Not usually the tools one imagines when speculating about game and interface design, but paper prototyping is one of the fastest ways to get from nebulous idea to robust concept. And not only is this part of the process about speed and agility, it is also about the freedom to generate a lot of ideas when sometimes starting at the software/hardware level can be so restrictive, really good ideas never even make it onto the table.

One surprising example I came across recently regarding the value of paper prototyping comes from none other than Nintendo. When Nintendo wanted to collaborate with Japanese social media company Hatena to do design for the Miiverse on the Wii U tablet-like GamePad, Hatena did not have a physical prototype from Nintendo with which to test the look and feel of their designs. Hatena’s UI designer Kazuyuki Motoyama felt it was necessary to have the device at hand to really understand the user’s experience. Instead of waiting for Nintendo’s tablet design to be finalized and shipped to them, Motoyama got busy with some cardboard and glue, staying up late to assemble a clever look and feel physical prototype. Source: Gama Sutra

paperwiiu

image from GamaSutra

The value of such an approach should not be understated. Rapid, paper prototyping means that people can throw ideas into the mix, collaborate, and generate real excitement without tight technological, budgetary, or temporal restrictions. In short, you could spend hours in the beginning nudging pixels and debugging code, or you can grab some paper and get cracking!
Posted in Uncategorized

Super Bunny Lanched Today


For WebMD, we co-design and develop consumer healthcare apps for mobile. WebMD Baby and WebMD Pregnancy are leading smartphone and tablet apps that combine self-quantification with personalized, structured content.

Posted in Uncategorized