Curious Brain provided design and branding services to WebMD for WebMD Baby, which has become an award-winning, leading app for new parents on the App Store. Against a universal timeline of baby development, WebMD Baby keeps parents informed and aware of every aspect of their baby’s growth and health.
Hundreds of thousands of parents have used the unique Baby Book feature to record and share milestones and memories. Events and images are assigned to specific pages in the Baby Book feature and can be shared socially with family and friends.
We helped WebMD design a journal feature which makes tracking daily routines such as changings, feeding times, growth and sleep schedules easy to access and monitor.
WebMD’s strength, of course, is its unparalleled content. Baby 101 is a one-thumb window to this content, allowing parents to quickly and easily find, browse and share hundreds of tips and doctor-approved articles from WebMD on their smartphones.